The Big Picture: Radio's Wounded Business Model
A good look at how new modes of hearing music are changing (thank God) the radio star (and killing radio).
Here's the closing 'grafs, but the whole thing is truly worth a read:
The great irony of this is that the ever shrinking playlists are what first impacted music sales -- consumers don't buy music that they have never heard -- or heard of. Now that the Clear Channels of the world have mortally wounded that industry, their methods have finally come home to roost against themselves.The long slow decline of broadcast radio -- at least in terms of music -- has now entered its final, terminal phase. The old boy may hang on for many years before finally succumbing, but alas, it is inevitable.
Broadcast music on the Radio is dying. It's only a matter of time before Radio itself will be dead.
yes. after decades of listening to the death knell, the time is indeed nigh...part of why i got out of radio, why a lot of us did it some years ago, is we just kinda knew something was going on in the ether, and it was kinda worry-making. it still astounds me that my undergrad degree is now almost practically useless. if you'd told that glut of communication majors fifteen years ago that this was on the horizon, we'd have beaned you with a cart machine. :)
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